What exactly is artificial intelligence (AI)?

Artificial intelligence, or AI, is a vast field in information technology and computer science. This emerging technology aids in the development of intelligent systems with human-like skills, allowing them to accomplish activities that previously required human intervention and intelligence. AI employs a variety of technologies, including Machine Learning (ML), Deep Learning, Neural Networking, Natural Language Processing (NLP), and others, to create robots that can learn on their own and replicate human activities in order to accomplish various tasks.

What exactly is cyber security?

As more data is transmitted to online resources and databases, hackers and cybercriminals have found it easier to acquire unauthorized access, exploit, and leak this data. The primary purpose of Cyber Security is to protect servers, computers, networks, mobile devices, and critical online information from various threats and harmful actions. Cyber attacks can take the shape of trojans, viruses, data breaches, phishing attacks, and other similar acts that render the system exposed and susceptible to attack. This is why it is critical to safeguard them from such dangers using a variety of Cybersecurity tactics and approaches.

Now that you have a good understanding of what these technologies are and how they can help you in today’s digital environment, let’s go deeper into the application of Artificial Intelligence in Cybersecurity.

AI with Cybersecurity

You’re probably asking, ‘What is Artificial Intelligence in Cybersecurity?’ Let us first comprehend this concept and then see how we might apply it in practice. Artificial intelligence assists professionals in a variety of fields, including cybersecurity. With the most recent methods and techniques for cyber-attacks and malicious activities, AI and Machine Learning can assist businesses in keeping up with hackers and maintaining network, system, and data security through automated threat detection, faster response to threats than primitive software-driven approaches, and so on. Professionals will be able to conquer several issues that were previously tough to address solely Cybersecurity with the support of AI-based Cybersecurity technologies. The various technologies train self-learning machines to acquire data from the company’s systems on their own on a regular basis, analyze this data, and uncover patterns across important signals to obtain insight into system defenses and potential assaults.

Application of Artificial Intelligence in Cybersecurity

Machine Learning, Artificial Intelligence, and threat intelligence, when combined with Cyber Security, enable systems to discover data patterns, allowing the company’s security system to comprehend and learn from previous experiences, such as system breaches and other types of cyber attacks. Furthermore, these technologies aid in minimizing the time required for incident response.
Cyber Security can be improved in a variety of ways using AI-based systems, including the following:

Control Effectiveness

It is critical to understand the influence that the various security procedures and AI technologies that are running in the firm might have on building and managing a strong security wall. With AI, it is feasible to acquire insight into where these technologies and programs are vulnerable and where they are strong.

Exposure to Danger

Hackers, like the rest of us, keep up with the latest hacking trends and techniques. As a result, their assault strategies vary according to the trends. Companies will be able to gain knowledge of the various global cyber threats & attacks with the help of AI-based cyber systems, and allowing them to make significant decisions based not only on the threat that could potentially attack the organization but also on which threats are more likely to attack the organization.

Inventory of IT Assets

This allows for an accurate and full inventory of users, devices, and applications, regardless of access to the information systems.

Breach Risk Prediction

It takes into consideration threat exposure, IT asset inventory, and control efficacy. Companies can use AI-based systems to predict where and how they will be attacked, letting them plan their tool and resource allocation in vulnerable areas. AI-based incident response systems can provide greater context for responding to and prioritizing security alerts, responding quickly to incidents, and determining the root cause of issues to address vulnerabilities and prevent future problems.

Incident-Based Responses

AI-based incident response systems can provide greater context for responding to and prioritizing security alerts, responding quickly to incidents, and determining the root cause of issues to address vulnerabilities and prevent future problems.

The post The Future of Artificial Intelligence in Cybersecurity appeared first on Concept N Content.

Slack

Slack is one of the leading software in the corporate world. It solves the three most important problems faced by management and project teams: communication, collaboration and remaining up to date. Slack provides you with team chats which give you excellent means of quick and efficient communication. I allow you to share and integrate files in the same UI, which allows for real-time collaboration. It also allows you to integrate all email communication as well as shared files on the Slack platform and provides relevant notifications. It can be integrated with over 800 business management software. The notifications from other software can be directly sent to the team chat. This allows you to stay on top of things.
As powerful as Slack may be, it sometimes falls short of the requirements of certain businesses. Slack is also fairly pricey and maybe beyond your budget. These are excellent reasons to scout for alternatives to Slack that fulfill your needs or budget better than Slack does.

Here are some of the best alternatives to Slack.

Google Hangouts

Google Hangouts is a part of the GSuite apps for business management. It is focussed on video calls rather than an actual business communication. However, it provides excellent facilities such as group chats, which are very useful for team communications. It can be easily integrated with the other GSuite apps, as well as software such as ZenDesk, UberConferance, etc. Another important feature is its collaborative owers. It easily integrates Google services such as sheets, docs, and slides into its file share system. This means that teams can collaborate in real-time.

Users find the interface and platform o be easy to use and intuitive. The ability to edit files and sync them later is another useful feature. However, it lacks formatting options as those which are available are quite limited. Another possible improvement is syncing Hangouts with Google Drive.

Microsoft Teams

Microsoft Teams is an attempt by Microsoft to create a tool for team collaboration and communication. It s an excellent alternative to Slack. Initially, it was offered only to Office 365 users. However, it is free to use for everyone now.

It offers powerful Microsoft tools integrated into the software. It offers instant messaging the same as any other instant messaging platform. Microsoft Teams has an advantage over Slack. It offers many more features than Slack in its free version. The Slack free version limits you to 10,000 messages and doesn’t allow guest members. Teams allow you an unlimited number of messages and guest members. It also gives you a much larger storage space. It also allows you to censor the content n the group chats. You can filter out memes, emojis, inappropriate words, and GIFs as these are not welcome during work-related discussions.
Microsoft Teams has a few downsides. Its sign in and sign up procedures are slightly complicated. The menus of the software are also rather unintuitive. This causes difficulty for the users to use all the powerful features of the software packs.

Chanty

It was released in 2018 and is a newcomer join the race. However, it has turned out to be a great Slack alternative.  It is more suited for smaller teams.  The free version of Chanty allows up to 10 members. If this sounds like your team, go for Chanty. It offers a lot more storage space than Slack. It is much cheaper than Slack and is supposedly much faster. It organizes all links and files in a separate window for better accessibility. It also allows you to build task lists and memos using the task manager feature of the platform. The chat has no limits, unlike Slack which limits the chats to 10,000 in the free version. It can also be integrated with many software through Zapier.

The only problem with Chanty is the lack of scalability. It limits the number of users to 10. This makes it useless to larger teams and corporate management.

Rocket Chat

Rocket Chat is an out of the box alternative to slack. The software is completely open-source. This means that there ar4e no limits to the customizability of the platform. It is quite different from the Slack stereotype. It offers many features that are not offered by Slack free or paid. It is easy to deploy Rocket, one of its best features. You can directly upload all your conversations and data from Slack and other software to Rocket Chat and have a seamless transition.

Rocket Chat offers audio-video conferencing. It also offers live chats on websites and can integrate these into your team chats. It also facilitates screen-sharing very useful features for teams to collaborate. It also has live translator tools, which make communication easy with other team members as well as clients. It also offers E2E encryption in order to assure security. However, Rocket Chat is rather expensive at 50 USD per month. You can request tech support for customization at 525 USD per month, which is quite steep.

Discord

Discord is a leading conversation application built specifically for gamers. However, it is so powerful and rich with features that it is used by people for collaborating and communicating for work. Discord is absolutely free with no paid versions. It divides your conversations according to channels. You can change the privacy setting s of these channels as you wish. Discord also offers a unique push-to-talk feature which makes audio conversations extremely easy.

Discord was built for gamers. This means that you cannot integrate any work relevant software with Discord. Go for this option only if you do not need to integrate software and are looking for a free solution.

Flock

The flock was founded in India in 2014 and is perhaps the oldest competitor to Slack. It is quite similar to Slack in the functionality. Flock claims to have a more intuitive user interface than Slack, hower this claim is subjective to the user. Flock is faster in the uploads and downloads f the files. It is much cheaper than Slack, with the paid plan starting at 4.95 USD per month. It also offers an unlimited number of messages as well as an unlimited number of integrations in the free version itself. The design of the user interface is much more appealing than that of Slack. It also offers its interface in languages other than English. It also has built-in task managers, polls and other useful tools.

However, Flock messaging platforms occasionally show some signs of instability. Its 5 channel user interface may sometimes prove complicated to navigate.

Fleep

The Fleep application is quite different from the mainstream Slack alternatives. It follows an open network protocol. This means that you can message anyone with a valid email ID. The person need not be on your team or a part of Fleep. This means that you need only a single account in order to manage your project, unlike Slack where you need multiple accounts for multiple projects. It also offers an unlimited number of messages, unlike Slack. Fleep offers all of its features for free except administrator control. In order to control all of your channels, you need to pay 5 Euros per month.

Fleep is highly user-centric and has an open ecosystem. This makes it difficult to manage. It also makes it have a team-centric channel of communication. The messages and other communication can easily get disorganized.

Mattermost

Mattermost os another out of the box alternative to Slack. It is open-source just like Rocket Chat. The software features a self-host feature. If you host the platform on your own server, it is completely free without any restrictions. You have an unlimited number of messages. You also have an unlimited number of integration options. The security of the platform completely depends on how secure your server is, and thus allows you to update the security features according to your wish. The same goes for the storage space offered; it is completely dependent on you. It supports multiple languages, audio-video conferences, and many other features. It also has a paid version of 39 USD per month.

Ryver

Ryver has been a long time and a bitter rival of Slack. It was founded in 2015 and has attacked Slack directly since then. Ryver claims to have combined the functionalities of Trello and Slack. Trello is a superb platform for task management. Ryver has a highly developed toolset for task management. It also integrates with some GSuite apps, Dropbox, etc. It also has built-in audio-video conferencing features. Ryver integrates with other software and applications through Zapier.

Ryver loses out to Slack in the terms of affordability. Zapier allows you to accept only up to 100 tasks for free. The Zapier paid plans are quite steep, around 250 USD for 50,000 tasks. So you may end up paying for Zapier even if you have a free Ryver version. Another problem Zapier is not very user-friendly. Integrating with applications can prove to be a complicated process. The user interface of Ryver is also not very easy to navigate and understand.

Yammer

Yammer is a platform for team communication and collaboration. However, it is not limited o that. It is also an application that allows community building. You can create and join groups made for your interests as well. This allows you to build connections. You can get your questions answered quite easily. It provides all the standard features of any other Slack alternative. That chat platform is quite user-friendly and intuitive. There are no limits on the number of messages that can be sent. It is also quite cheap: 3 USD per month per user.

ProofHub

ProofHub has more functionality than Slack. It is not just a team communication and collaboration platform, but also comes with some project management tools. Some of these are Gantt charts, report builders, Kanban boards, announcements, etc. All of these features are well linked to the chat platform, making it easy to keep your team up to date with all the recent developments, long term plans and allocate work easily. ProofHub also organizes your tasks, appointments, etc. into a calendar and sends you or your team reminders. You can easily share files and documents on ProofHub and keep track of them. You can also send files to clients who are not using ProofHub for reviewing.ProofHub has twice the storage space of Slack and unlimited messaging.

Talkspirit

Talkspirit is an online cloud-based platform. It is quite similar to Slack in terms of design and structure. It features discussion boards similar to the Slack channels. It also allows you to form customized team groups. You can share documents, announcements, to-do-lists, etc. with your groups. It can also integrate with social media platforms and allow you to tag people therein. Talkspirit user interface is very intuitive and user-friendly. It doesn’t take a new user time to get accustomed to the interface. It also provides options for white labeling and customizing.

However, Talkspirit lacks third-party plugins and needs more integrations. Users have less control over the platform and may get flooded by notifications as they cannot be turned off.

Samepage.io

Samepage.io is another online cloud-based platform for team collaboration and communication. Samepage also includes some features that are useful for project management.  It has chatting platforms and collaborative file sharing. It also allows video conferencing. It also has centralized calendars that send reminders. It has project management tools like Kanban boards and milestone trackers. The user interface is quite easy to operate. File sharing and collaborative tools are also satisfactory. However, Samepage lacks a mobile app, which reduces its user-friendliness.

Glip

Glip was released at the same time as Slack. It combines chatting, video conferencing as well as task managers and calenders on the same platform. Glip has a  lot more built-in features compared to Slack. Glip doesn’t limit the number of messages you can send in its free version. Glip creates team spaces according to email domains. This can prove to be troublesome as you will want to have all your team on a single group regardless of their email domains. Another problem is that it is not easy to integrate Glip with third-party software and apps.

Bitrix24

Bitrix is an excellent platform and a great Slack alternative for small teams. It offers many features that are seen in Slack premium pans for free. It also comes with CRM tools, that make it an excellent and affordable package. It has features such as team chats, collaborative file sharing, team calendars, email organization and a lot more. It is often called the best free project management tool.

The post Team Management Apps & Software appeared first on Concept N Content.

What is Wireframe?
A Wireframe is a visual representation of a site or mobile application. It is also known by an alternative name called ‘skeleton’, It is commonly used to layout content, hierarchy and functionality on a page as per the needs of a user. To establish the basic structure of a page before visual design and adding content a wireframe comes into the picture. Now we have multiple no of Wireframe Tools.
They give an impression as if it is designed with wires and that is the possible reason it is termed as wireframes. It used to resemble a design made by a wire on the piece of paper. But nowadays they are designed in the form of a sketch which appears completely hand-drawn but has rough edges and perfectly straight lines. The primary aim of wireframes is not meant to look good. In fact, they look quite unpleasant. The reason for this is that they are meant to show the organization of a site, the layout of where everything actually goes. Sometimes a wireframe will have copyrighting, a text, or a heading already written into it. Wireframes actually look like placeholders for websites. When you look at them you get the imprecise view of the site, familiar components are used across every single page. Wireframe may or may not have color in it because generally, it is not with graphic details.

What is a prototype?

A prototype is an authentic clone or copy of what the application is certainly intending to do and in the majority of the circumstances, it is the reduced model of the application to be built. It is expected to perform the task near about in the same manner as the application is designed to accomplish.
Plenty of wireframe tools are available in the market, but only a few cater to the needs of a web designer, UI designer or UX designer. Here are some of those, which you can definitely try your hands on.

BALSAMIQ

(1) It is compatible with Mac as well as Windows OS.
(2) Balsamiq is a graphical tool created to draw user interfaces, web sites, desktop and mobile applications.
(3) It provides a number of UI components and icons.
(4) Collaboration is easy.
(5) It is easy to drag and position elements.
(6) You can have the familiar experience of writing on a whiteboard, using Balsamiq.

ZEPLIN

(1) It is compatible with Mac and Windows
(2) You can export file in one click using various available plugins.
(3) Styleguides to organize components, colors and text styles.
(4) It prepares the CSS style file of the interface, thus saving front-end developers a lot of work.

FIGMA

(1) It is compatible with Mac as well as Windows OS
(2) Figma is one of the new tools available at present.
(3) You can scale your design to fit any screen size
(4) Reusable elements can be created and shared.
(5) It’s an innovative tool mainly because it allows a team of designers to collaborate and give comments on a design in real time.
(6) Within individual shapes, you can scroll horizontally, vertically or in any other direction.

WEBFLOW

(1) It is compatible with Mac as well as Windows OS
(2) Collaboration is easy
(3) Webflow allows designers to create sites in comparatively very less time while using a relatively similar interface to Photoshop.
(4) As per the needs of the customer you can change the Html/CSS tags even if you are not aware of the entire code.
(5) Collaboration is easy
(6) Appropriate option to be considered for simple static sites.

FLINTO

(1) It is compatible with Mac as well as Windows OS.
(2) Easy to learn.
(3) Interactive prototypes for the mobile, desktop or any other web application can be created.
(4) Prototypes are created rapidly.
(5) It is possible to make complex micro-interactions on top of the exported layers.
(6) One-click enables you to share the prototype with other users on a device or via a web browser.
(7) Dragging and dropping new files over existing files makes editing super easy.
(8) Automatically creates a scrollable area for overflow content.

ADOBE XD

(1) It is compatible with Mac as well as Windows OS.
(2) Design and Prototype are two elements which Adobe XD mainly focuses on.
(3) In order to create a new design, the design element provides you with simple vector and text tools.
(4) Previewing and sharing of design can be done by prototype tab.
(5) Adobe is one such platform where you can build high–fidelity prototypes simply on your personal computer.

INVISION

(1) It is compatible with Windows and Mac OS.
(2) The tool provides the ability to upload wireframes which can be more or less detailed and with the functional facilities of the software they are automatically transformed into the prototype of the app. The wireframes can be directly uploaded to InVision from the sketch of photoshop.
(3) Easy to collaborate.
(4) Easy control and marking of project statuses for efficient project management.
(5) Diverse functions and features for creating high-fidelity prototypes that can be used for user-testing before the stage of development.

AXURE RP

(1) It is compatible with Windows and Mac OS.
(2) You can add functionality to your layout and create an interactive prototype.
(3) Include sitemaps and various widgets in the form of various UI elements.
(4) It is suitable for websites as well as apps since Interactive HTML mock-ups can be created.

PROTO.IO

(1) It is compatible with Windows and Mac OS.
(2) Individual elements can be associated with certain animations.
(3) You can add transition effects to links.
(4) Simple buttons, drag-and-drop options and just selecting values from lists makes your work easier.
(5) You can add complex micro-interactions.
(6) Effective simulation of high-fidelity interactive behaviors.
(7) Support for gesture-based interaction.

UXPIN

(1) It is compatible with Windows and Mac OS.
(2) Collaboration is easy.
(3) You can keep a summary of all colors, fonts and assets from each prototype in one place with the help of an automatic style guide.
(4) A Quick transition between pages.
(5) You can import sketch files into UXpin and can also design different versions of elements.

The post TOP 10 WIREFRAME TOOL appeared first on Concept N Content.

Graphic designing is creating visual content. This is usually a form of expression, art or a way to communicate. Today the graphic designing industry is of massive proportions. Here is a list of the most coveted graphic designing and modelling software.

1. Autodesk Maya

Maya is primarily used for studio-grade animations, interactive 3D applications such as video games, effects etc. This software is used by the leading animation studios such as Pixar.

Features:-
(1) Motion graphics,
(2) Nonlinear 3D animation toolset.
(3) UV editor enabled 3D modelling
(4) Simplified rendering
(5) Intuitive coloring and shading tools
(6) Material simulations such as cloth, hair and liquids

Pros and Cons:-
Maya comes with comprehensive tool-kits. It is a one-stop solution for all design and animation problems.
Maya is an expensive affair. It follows the subscription pricing model and these subscriptions do not come cheap. However, the software is worth every penny you spend on it. Another drawback of Maya is its complexity. Maya is one of the most powerful and all inclusive software, which means that is also quite hard to learn. However, with time and practice, Maya can be mastered and is worth the effort. There is a wide array of tutorials available on the internet for this purpose.

2. Blender

Blender is used for creating animation films, art, models, visual effects etc. This is open source software.

Features:-
(1) Extensive toolset for modelling
(2) Simplified animation tools
(3) Cycles a path tracer rendering
(4) Motion tracking for effects
(5) Expansive libraries for simulations such as Bullet, MagnaFlow etc.
(6) Customisable UI.

Pros and Cons:-
Blender is free software, and is at par with any high-end modelling software. It has a lot of support available from the open source community.  Thus it is quite easy to come to grips with.
However, Blender is not considered standard software. Its tools and interface are quite different from the widely used software. Thus if you consider switching from Blender, you may face problems with the new learning curve.

3. Autodesk 3ds Max

This software is quite similar to Maya but has a few key differences. This software is chiefly used for modelling while Maya leans more towards animation.

Features:-
(1) Geometrical modelling and animation along with polygon deformations
(2) Simplification of complex structure details with the Chamfer toolkit
(3) High-end rendering
(4) Animation libraries for fluids, particles and fur.

Pros and Cons:-
3ds is comparable with Maya, yet is considered much easier to master. This is mainly due to the vast range of modifiers available to the users. It is quite costly. However students can acquire the student edition for free.
It is not supported on Mac OS. It is compatible only with Windows.

4. Houdini

Just like Maya, the software is used to create 3D art, animations and simulations. Its unique feature is procedural generation, that is creating data points algorithmically instead of manually.

Features:-
(1) Simplified nodal workflow
(2) Sophisticated simulations
(3) Intuitive pipeline relying on the node system.

Pros and Cons:-
The node system and procedural generation give artists much more control and power over the simulations. But it also means that the learning curve is quite steep. Houdini is a paid software, however it offers a free version known as Houdini Apprentice. It is meant for personal use and is a great way to master the software.

5. Zbrush

The current 3d printers accept any 3D models. But Zbrush does the job better than most others. It is well suited for 3D printing. It is a sculpting software popular for its 3d printing compatibility. It’s also used for painting and texturing. It is also widely used by game developers due to its high resolving powers.

Features:-
(1) Unique non-photorealistic rendering
(2) Simplification of colouring, texturing and meshing
(3) Automatic retopology toolset that allows finer polygon design and detection of sharp edges
(4) Universal camera
(5)Toolset for merging meshes.

Pros and Cons:-
The software performs very well with 3D printers.
However it comes with its own set of problems. It is difficult to learn due to the variety of toolsets. It is also quite expensive. It’s scope is limited when compared to the other software in this list.

6. Modo

Modo is primarily focused on 3D graphic designing. It was adopted by many leading studios in the 2000s. It has maintained its popularity among artists because of its simple UI which makes many complicated and time consuming processes easy and quick.

Features:-
(1) Flexible procedural modelling system
(2) MeshFusion Boolean tools
(3) Integrated sculpting and retopology functionality
(4) UV work tools
(5) Sculpting toolset
(6) Photorealistic rendering
(7) Material simulation
(8) Character rigging and effects

Pros and Cons:-
Has a simplified UI, and makes processes much more efficient.
Modo, having simplicity as a feature sometimes poses problems when the scenes are large and detailed. It also lacks animation, dynamics and simulation libraries and toolkits. It also has considerable costs.

7. Rhino

It is a software used mainly for product design and analysis. It mostly has industrial applications. It is reputed for the precision of the surfaces it produces from mathematical models. It can also be used in architectural and graphic designing.

Features:-
(1) Comprehensive toolsets for creating, editing, and analysing precise surfaces
(2) Mesh tools
(3) Drafting and digital fabrication tools
(4) Ray tracing for rendering
(5) Simplification of the designing process by various shortcuts in the UI.

Pros and Cons:-
Rhino is cheaper than most other software of its class. It also has a large number of tutorials which make it easy to master. Its disadvantages are that more intuitive software such as SolidWorks are available.

8. LightWave 3D

LightWave was a popular software once. However it was not quite able to keep up with the competition. The version released in 2019 is a great improvement in the software. It operates as two separate applications: Modeler and Layout. Modeler is used for designing while layout is used for rendering, texturing and such purposes.

Features:-
(1) Python Scripting
(2) Bullet Dynamics
(3)Flocking simulations

Pros and Cons:-
Lightwave 3D is a comprehensive toolkit for the graphic designer. It is easy to master. It is great for beginners due to the separate applications available. However LightWave 3D is still catching up to its competitors. This means that its reputation is not what it should be.

9. Cinema 4D R20

It is professional grade software used widely in studios. It is a complex tool for graphic designing, 3D modelling and illustrations. It has many add-on toolsets for purposes according to the consumer. It is paid software with concessions for students.

Features:-
(1) Volumetric Modelling
(2) Node based shading
(3) Field rendering

Pros and Cons:-
Cinema 4D R20 is right up there at the top. It has a huge community of users, tutorials and training centres. It is much easier to master than other software of its league. It also has plugins to expand its utility. However such software does not come cheap. Only the Studio version of the software grants access to all features. Also, licenses to the software are very expensive.

10. 3DCoat 4.8

This software has emerged as a strong competition to the ZBrush. It is widely used in game development studios around the world. It continues to grow its toolkits.

Features:-
(1) Smart Materials
(2) Precise curvature calculations
(3) Repotology toolset
(4) UV mapping

Pros and Cons:-
What sets this software apart is its ease of usage. Complicated tasks such as texturing and UV mapping are done much more easily in this software. Its toolsets are also comparable to advanced graphics software. However, its interface is a little unusual and takes time to get used to. It needs high performance graphic processors and tablets in order to function well.

The idea of the best 3D modelling software is subjective. Each and every user has a varied requirement such as product design, prototyping or animation. What may be optimum for one may not be so for another. Therefore a detailed research of the features and tools offered is necessary before making a decision. The above summaries will definitely help in the decision making process.

The post Top Software’s for Graphic Designer appeared first on Concept N Content.

Here is a list of the best applications available on the iOS for Online Marketing.

Hootsuite

Hootsuite is perhaps the most comprehensive application you will find for social media marketing. It keeps your social media presence active, by scheduling your updates the way you desire. It finds, manages and allows you to share the most compelling content. It also marks down the trending topics, allowing you to respond accordingly. It presents you with the analysis of your marketing campaign with statistics such as views, upvotes, comments etc. It allows you to share content with your team members quite easily. This app is equipped to cater to nearly every need of an online marketer.

Buffer

Buffer is a platform made for managing your online marketing content through a range of feedbacks. It allows the user to schedule posts, tweets, etc. This makes sure your marketing campaign continues without any break. It allows you to monitor the feedback you receive on your posts or tweets. This helps you edit or update your content accordingly. It allows you to save and bookmark online content that you might need to go back to. It’s one of the best application for those looking to boost their online marketing campaigns.

Nimble

Nimble is an application for building and maintaining online relationships. As a marketing professional, it is necessary to have complete information about the people you connect with. It unifies all information about people from social media platforms, professional accounts, and many other sources. It provides you a report of the contacts in your email lists, contacts and address book. This application provides an invaluable resource to all marketing professionals.

Pop

A marketing professional has to keep thinking of creative ideas for marketing. Pop is an innovative interactive application. It allows you to store your ideas easily. You can organise them in any way you want to. The application creates a workflow in all the possible ideas so that you can view those in a coordinated manner. This is a very useful application in the planning phase of a marketing campaign.

Yelp

Yelp is a great app for local businesses to promote themselves in the digital space. You can upload photos of the business and update contact information as well as add links to your website. This easily increases the website traffic as well as promotes your business on a better level. This app also allows you to read and reply to customer reviews. It is always beneficial for businesses to stay in contact with consumers. Yelp allows you to do that in a simple and quick way.

Foursquare

It is a geo-targeted application just like Yelp. It allows local businesses to promote themselves to prospective customers. Foursquare allows the customers to find those companies that can provide them the services they are interested in easily. It allows you to connect with your customers closely. This increases the effectiveness of your marketing campaign along with boosting your business.

AnalyticsPro

AnalyticsPro is one of the top applications for campaign analysis. The prime focus of this app is to create detailed reports on the impacts of your online marketing campaign. These reports are systematically divided into eight categories. This provides the marketer with a clear insight into the effectiveness of his campaign. This helps marketers to plan their next working strategies accurately. This application has it’s new updated versions also which offers some more additional features.

Google analytics

Google Analytics is one of the most reliable analytics applications available. It generates metric reports for your marketing campaigns. These metric reports are updated in real-time, keeping the marketer well updated. It also allows you to generate custom reports with any combination of metric data. One can analyse these reports to plan out the marketing strategies for maximum impact.

MailChimp

This application is specifically for email marketing campaigns. You can create templates for your emails. Here you can receive analytic reports on the impact created by your emails. You can see how many people open your emails and click on the links provided.  It also builds a contact list from your address book. It can be automatized for certain functions such as welcoming messages in your emails. It keeps you updated on the current trends on the internet. Thus, it is a comprehensive tool for those relying on email marketing campaigns.

Visible

Social media marketers need to know what people are currently interested in. This app allows it’s user to view topics that are trending. This allows online marketers to change their content accordingly and to get maximum attention from their online community.

These applications together can serve every need of an online marketing professional. Use of these applications will keep the marketer up to date, as well as give valuable feedback to help them plan their next move. However, this list is not conclusive and there may be many other viable alternatives to these apps as well.

Thank you for reading!

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As cashless transactions gain popularity, Google brings you its own payment app. which communicates directly with your bank servers, eliminating the need for an e-wallet. It makes transactions utterly simple. It allows payments through portals as well as direct bank transfers. This app has huge everyday utility.
Availability: Free
Publisher: Google LLC

Netflix

The all popular Netflix is available as an app. With an active Netflix subscription, you can access your video entertainment on your phone as well. It’s a smooth app, and a must-have for film and series buffs.
Availability: Free with a subscription on trial period basis
Publisher: Netflix.inc

Spotify

Spotify is the ultimate application for music lovers. Spotify allows you to stream songs and podcasts for free. It allows you to create offline playlists. It also creates playlists of recommended songs for you. It allows you to follow artists, so that you won’t miss any new songs from particular. It organises songs according to categories, artists, mood etc. So that you can find the music you want easily.
Availability: Free, Paid Premium Version
Publisher: Spotify Ltd.

Scribbl

This application is perfect for those who want to stand out on social media. The rising popularity of Instagram has given importance to your image. This application allows you to add animations to your photos. A wide variety of animation options are available. You can also customise the visual effects you want to add to your photos. It allows you to preview your animations. You can directly export your creations to social media handles in HD quality. Thus, this is the perfect app for those trying out something new as well as those trying to catch the eye of public attention.
Availability: Free
Publisher: Axndx

Evernote

In addition to standard note taking, Evernote is a planning and organising tool. It has a user friendly interface, reminders, and sharing features. You can create and organise your notes in any way you want. It can also sync across devices, so that you can access your notes anywhere. You can save text, audio, video as well as webpages on Evernote. On the premium version, you can search for text inside an image as well. This is a perfect application for any professional.
Availability: Free, Paid premium version
Publisher: Evernote Corporation

Pocket Casts

This is perhaps the most powerful podcast platform available. You can subscribe, stream, download and play your favourite shows, audio podcasts, etc. easily. It allows you to queue your episodes the way you want. It also interacts with Chromecast to cast your episodes directly to your device. It can sync across devices allowing you to cast episodes directly onto your TV as well.
Availability: Paid
Publisher: Podcast Media LLC

Solid Explorer

Android has a host of file management tools. What makes this one stand out is that it is free of ads and bloatware. It also offers a large amount of cloud based backup storage. It has a very user friendly interface featuring multi panel displays and drag-drop controls. It also has specialised features for power users.
Availability: Free, Paid premium version
Publisher: NeatBytes

Rise – Sleep Better

Today’s busy lifestyle is the cause of mental stress among nearly everyone. The Rise app attempts to help you sleep better. It does this through guided meditations, progressive muscle relaxation, guided imagery, etc. It also maintains your sleep schedule. It customises your experience by learning your sleeping patterns. It also takes feedback regarding sleep experience and modifies its guides accordingly.
Availability: Free
Publisher: PeakLabs

Bouncer

Bouncer is a unique security app. It protects you from apps that waste battery, slow down your phone, and use excess data. The special feature of this app is that it allows you to grant temporary permissions to other applications. Suppose you want to tag only one photo with location on Instagram but don’t want to grant permanent access to this information. Bouncer allows Instagram temporary access to location but removes the permission once you exit it. This way, you don’t have to delve into the settings every time, to give or remove permissions.
Availability: Paid
Publisher: Sam Ruston

Tasker

Tasker is an unusual application. It automates your phone. It allows you to dictate the functions of your smartphone based on certain triggers such as time, battery percentage, location, events plugins, etc. Most of the apps come with Tasker support. This means that you can automate the functions of these apps using Tasker however you want. It also can communicate with assistants such as Alexa or Google assistant to improve the experience. Tasker allows you to do an enormous amount of things with your phone. The disadvantage is that it is a little complex to master. Alternatives to Tasker are the IFTTT app or the Automate app.
Availability: Paid
Publisher: Joaomgcd

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Introduction To Pinterest

Pinterest is a well known social media platform that allows people to share images, infographics and videos associated with business services and products. You can also consider Pinterest ad one of the Bookmarking tool, because it is like a web based pinboard or bulletin board with much more functionality.
Pinterest is also a social network where people interact through liking, commenting and sharing (re-saving) each other’s stuff and private messaging each other.

Why use Pinterest Ads?

Over the past years, Pinterest has achieved an important place among well established social media platforms such as Facebook, LinkedIn, Twitter and YouTube.
According to recent statistics, Pinterest users are 47% more likely to be introduced to new business products and services than any other social media platforms. Also, from 2015 – 16 over 150 millions monthly users joined Pinterest and all these users are conducting new search, adding new brands and re-saving the other users pins. The number of people joining Pinterest is increasing rapidly.
More than 150 million people are depends on Pinterest to get new ideas, they browse Pinterest feeds to get more inspiration and search for various things that caught their interest. Recent study shows that approximately 83% of users made a purchase on the basis of Pins they found on Pinterest saved by different brands.
These statistics are enough to choose the Pinterest Advertisement over other social media advertising options available.

How to Set-up Business Account on Pinterest?

To advertise on Pinterest you have to set a business account on Pinterest. If you already have a personal user account on Pinterest than you can also convert that same account to business account.

Converting Personal Account To Business Account:

If you have personal Pinterest account then Log in to your account and go to the business account convert page of Pinterest and enter the email-id of the account you want to convert.

After this, you have to add your business details in next form, including your business name, business logo, and small description about your business.

Setting A Brand New Pinterest Account

If you are new to Pinterest, then go to Pinterest Home Page and select “Create a business account” option from pop-up form as shown below:

Enter your Email Address, Password and required business details to create a new business account on Pinterest as shown here:
Complete filling all the required details and agree to terms and conditions of Pinterest to finish the procedure of setting up a business account.
Next step is to create your first board where you save your Pins on Pinterest. This board is the place where users find content about your business services and products, about special offers and discounts by the means of images, videos, infographics and carousel.
For this, go to your profile and click on plus sign, then choose your board name and click on create as shown below:
Note: If you want to create a private board then choose “Keep this board secret”.

You can now add Pins to this board, for this you have to add your Pin’s title, an image or a video which you want to Pin, a small description about your Pin, destination link and then choose the board where you want to publish your Pin and click on “Publish” button (a red button on top).

You can follow the other user’s boards and save the pins that you like, to your board.
Note that just because you now have a Pinterest business account doesn’t mean you have access to advertising campaign. You need to sign up at ads.pinterest.com. Here you need to choose the location and agree to the updated Pinterest Advertising Agreement. After doing this you will reach here:

Next, go to the left upper corner and select Billing from drop down list of Ads.

You have to add billing information that includes your business name, business location, business address, contact number. Click on ‘Save’ button after filling all the details.

After saving your business information fill the below form which contains your payment information, your name and address, contact details and your card details. Save all the details by clicking on the ‘Save’ button given on the bottom of the form.

Now, you have to set-up the conversion tracking code for Pinterest Tags. This will allows you to track actions people take on your website after clicking/visiting your promoted Pin on Pinterest. There are so many conversion events exists, for example, sign up, booking, page visit, checkout, add to cart, lead, and others.
There are two types of tracking code we have to add to track the conversions in Pinterest i.e. Base Code and Event Code. The Base Code that you place on every web page of your website and Event Code that you place on pages where you want to track conversions, in addition to the base code.
You only need to generate the Base Code ones for your account. Placing the base code across every page of your website will allow you to create/track audience lists for your entire website.
You need to place the Base Code in between the <head> tag in HTML code of your website.

Where to get Conversion Tracking Codes?

After finishing the procedure of Setting up a Billing Account, go to the Ads – > Conversions as shown in below image:

From here you can get the Base Code and Event Code. You have to give a name to your Pinterest Tag here. And here first you will get the Base Code in HTML format, put that code on each and every page of your website. Next, you need to generate the Event Code. Be careful while choosing the type of event code you want to generate/use to track the conversion. There are various types of Event Code available which you can find here:

After generating the Event Code, place it on a web page from where you want to track the conversions.

For more information about base code and event code, please visit here.

How to Set Ad Campaign on Pinterest?

Go to Ads ->Select Reporting from drop down list -> click on ‘Create Campaign’ Button.

Next, you have to set a goal for your Pinterest Ad Campaign and give a meaningful name to your Ad Campaign. In this same place, you have to set your daily budget on campaign level (for this whole campaign).

Next, you have to add an Add Group into this Ad Campaign. While setting Ad Group you have to give a name to your Ad Group, select your Audience, Age Group targeting people, Location, Language, Devices, etc. Here, you have to choose the interest and add the keywords that you want to target. Lastly, set the budget for this Ad Group and click on Continue.

Step 1 : Give a name to your Ad Group and select your audience that you want to target.

Step 2: Set targeted genders, age group of a targeted audience, location, language and devices.

Step 3: There are two advanced options are given – if you choose ‘Browse’ option then your ads will appear as people will browse their home feeds and related Pins and if you choose ‘Search’ option then your ad will appear in search results and related Pins.

Step 4: Add the category/interest related to your brand or service. Choose the interest wisely to reach the right audiences and get maximum exposure.

Step 5: Add related keywords that you want to target here. It is recommended to add a minimum 25 keywords to get maximum exposure.

Step 6: Set your daily Ad Group Budget and maximum CPC bit you want to invest in this particular Ad Group.

Fill all the details and click on continue to create your first Ad.
To create your Pinterest Ad, you will need a high-quality Image (if you want to create Video Ad then Video required). You just have to create a Pin as directed in the starting of this blog. Upload the image, add a short description and add the web page that you want to target.
Please note that the maximum length/Pixels is set as 10 MB for a Pinterest Ad’s Image/Video.

Hope this article will be helpful to create your Pinterest Ad Campaign

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